1. Objective and responsible body
2. Basic information on data processing
3. Processing of personal data
4. Collection of access data
5. Cookies & reach measurement
6. Google Analytics
7. Google Re / Marketing Services
8. Facebook social plugins
9. Facebook Remarketing
11. Integration of services and content of third parties
12. User rights and deletion
Alfredo Scarlata, owner: Mag. Alfredo Scarlata,, Vienna (hereafter referred to as the “Provider”, “we” or “us”) is the provider of the online offer and the data protection officer. For the contact possibilities we refer to our imprint
The term “user” includes all customers and visitors of our online offer. The terms used, such as “Users” are to be understood gender-neutral.
We process personal data of users only in compliance with the relevant data protection regulations in accordance with the dictates of data minimization and data avoidance. This means that the data of the users are processed only if a legal permission exists, in particular if the data for the performance of our contractual achievements as well as on-line services are required, or prescribed by law or in the presence of a consent.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons protect.
– The provision, execution, maintenance, optimization and security of our services, services and user services;
– Ensuring effective customer service and technical support.
We only transfer users’ data to third parties when this is necessary for billing purposes (for example, to a payment service provider) or for other purposes, if necessary, in order to fulfill our contractual obligations towards the users (for example, address information to suppliers).
When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as in the event that follow-up questions arise.
Personal data will be deleted if they have fulfilled their purpose and deletion does not conflict with any retention requirements.
We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider ,
We use the log data without assignment to the person of the user or other profiling according to the legal provisions only for statistical evaluations for the purpose of operation, security and the optimization of our online offer. However, we reserve the right to retrospectively check the log data if, on the basis of concrete evidence, the legitimate suspicion of unlawful use exists.
The consideration of this online offer is also possible to the exclusion of cookies. If users do not want cookies stored on their machine, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
There is a possibility of many corporate online ad cookies from the US website http://www.aboutads.info/choices or the EU page http://www.youronlinechoices.com/uk/your-ad -choices/ to manage.
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to its use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http: // tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google’s use of the Google data, hiring and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“Google’s use of your data when you use websites or our partners’ apps “), http://www.google.com/policies/technologies/ads (” Use of data for promotional purposes “), http://www.google.com/settings/ads (” Managing information provided by Google used to show you advertisements “) and http://www.google.com/ads/preferences (” Determine which ads Google shows you “).
We use the Google Inc. Marketing and Remarketing Services (“Google Marketing Services”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
The Google Marketing Services allow us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If user e.g. Showing ads for products he’s been interested in on other websites is called remarketing. For these purposes, when Google and our other websites that use Google Marketing Services are activated, Google immediately codes Google and so-called (re) marketing tags (invisible graphics or code, etc.) are added to the website as “Web beacons”) incorporated into the website. With their help, the user is provided with an individual cookie on the device. a small file is saved (instead of cookies, comparable technologies can be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file is noted which websites the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases to one Google server in the United States transferred and shortened there. The IP address will not be merged with data of the user within other offers from Google. This information above may also be associated with such information from other sources. If the user subsequently visits other websites, they may be shown according to his interests, the ads tailored to him.
The data of the users are pseudonym processed in the context of the Google marketing services. That Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users by “DoubleClick” is transmitted to Google and stored on Google’s servers in the United States.
Among the Google marketing services we use is u.a. the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies can not be tracked through the websites of advertisers. The information gathered through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users.
Another Google marketing service we use is the “Google Tag Manager”, which allows additional Google analytics and marketing services to be integrated into our website (eg “AdWords”, “DoubleClick” or “Google Analytics”). ,
If you wish to opt-out of Google Marketing Services, you may use Google’s recruitment and opt-out options: http://www.google.com/ads/preferences.
Our online offering uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles of the processed data can be created. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for promotional purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.
Within our on-line offer so-called “Facebook pixels” of the social network Facebook, which are Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated (“Facebook”). With the help of the Facebook pixel it is possible for Facebook to designate the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads we have been sent only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, by seeing if users were redirected to our site after clicking on a Facebook ad.
The Facebook pixel is integrated when calling our website directly through Facebook and can on your device a so-called cookie, i. save a small file. If you subsequently log in to Facebook or visit Facebook in the logged-in state, the visit of our offer will be noted in your profile. The data collected about you are anonymous to us, so do not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, you will learn more about how the remarketing pixel works and more generally about how Facebook ads are displayed in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php.
You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To do this, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads or the contradiction on the US-American site http: // www. explain aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.
With the following information, we will inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is concretely described in the context of an application for the newsletter, it is decisive for the consent of the user. Incidentally, our newsletters contain the following information: our products, offers, promotions and our company.
Double opt-in and logging: Registration for our newsletter is done in a so-called double opt-in procedure. That After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the logon and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.
The e-mail addresses of our newsletter recipients, as well as their other data described in the context of these notes, are stored on the servers of the shipping service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, the shipping service provider may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of shipping and the presentation of newsletters or for economic purposes, to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass them on to third parties.
Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address.
Statistical Survey and Analysis – The newsletters contain a so-called “web-beacon”, i. a pixel-sized file, which is retrieved from the server of the shipping service provider when the newsletter is opened. In the course of this call, technical information, such as information about the browser and your system, as well as your IP address and time of the retrieval are collected. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Termination / Withdrawal – You can terminate the receipt of our newsletter at any time, ie. Revoke your consent. At the same time, your consent to its dispatch by the shipping service provider and the statistical analyzes expire. A separate revocation of the shipment by the shipping service provider or the statistical evaluation is unfortunately not possible. A link to cancel the newsletter can be found at the end of each newsletter.
It may happen that contents or services of third-party providers, such as maps or fonts from other websites, are included in our online offer. The inclusion of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since they could not send the content to the users’ browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users’ data for their own purposes. In the process, user profiles of the processed data can be created. We will use this content as much as possible in a data-saving and data-avoiding manner and will select reliable third-party providers with regard to data security.
The following presentation provides an overview of third-party providers as well as their contents, as well as links to their data protection statements, which further notes on the processing of data and, currently. already mentioned here, contradictory possibilities (so-called opt-out) contain:
Users have the right, upon request, to obtain free information about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal data, and to file a complaint with the appropriate regulatory authority in the event of unlawful processing.
The data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory storage requirements.
As of: 07.05.2019 10:02